Voilà, here it is!
How did I come to face such a feat?
First of all, for fun: I love making websites, that’s it. I had just completed a serious, demanding, challenging website – a historical archive – and needed to do something relaxing to rinse my brain… OK, that’s the truth, but not the whole truth: there was also a bit of commercial interest behind my resolution.
All began when I started visiting the usual popular Print-On-Demand sites…
… disguised as a buyer, in order to find out why I was selling so little on them – well, I actually did sell something there, but not enough to deserve any serious time or toil. I focused on the most obvious form of POD: the art that one hangs on the wall.
I was appalled by the prices:
would I buy anything that expensive myself? Definitely not! Unless perhaps in case of love at first sight, but that seldom happens.
Greed may certainly play a role in setting those high prices, but there must be something more to it. Let’s give it a thought:
First question: why should one buy a framed work of art somewhere halfway around the world and pay the outrageous shipping costs, when the bare printout would travel much cheaper and faster in a cardboard tube?
Then all it would take is a walk to the do-it-yourself shop around the corner to have it framed according to one’s taste, in a self-chosen frame, maybe also with a sheet of real glass (rather than those horrible acrylic substitutes that would survive the shipping). Which would save about 3/4 of the total cost.
But that’s not all.
Second question(s):
who prints the work of art you choose, and on what paper, and what kind of printer do they use? Most of the times the colors you see on your monitor don’t look very much like those you see printed on paper. Who checks the color rendition? And the diffusion effect? And the overall quality of the finished work?
Then a disturbing thought came in without knocking:
of course the POD website gets the lion’s share, but also the printers must have their slice of the pie, and the packagers, and the shipment company… what’s left for the author is but laughable pocket change 🙁
Which encouraged briefly the sneaky temptation to bypass at least the POD sites and go directly to those sites that offer printing&shipment as a service… but alas, nothing doing: unguaranteed printing quality, long or very long processing times (up to 2 weeks!)… better forget it.
All of the above looks pretty disheartening, but I’m stubborn: my glorious printer can handle up to A3+ paper sheets (13” x 19”), quite a respectable size for a picture on the wall. A high-quality printing on it takes a mere couple of minutes of my time. I’m free to choose the best possible paper with the right grammage, texture and consistency. I have an encouraging constant number of visitors who show up in my websites, thus there’s no need for advertising…
So why not?
If it works, fine. And if it doesn’t, at least I learnt something new and had my fun 🙂
As a matter of fact I already had a lot of fun thinking of what would fit best on a wall and devising the proper mockup images to convey the mood to my visitors – here too MidJourney, adequately flogged and directed, proved to be a great limitless resource.
The yuck side: bureaucracy
Death and taxes are notoriously inevitable, and in this case the taxes were the belle of the ball: I had to comply with the EU legislation on VAT applied to member states, which makes a sharp distinction between digital goods (images made of impalpable bits) and tangible objects (images printed on palpable paper), thus taxing them slightly differently – bureaucrats love to wallow in such byzantine subtleties. Fortunately enough I have several websites, so I can place the impalpable stuff on one of them and the palpable stuff on another.
The novelty: Tarots on demand
While I was at it I also designed a couple of sets of author-signed tarots to be printed on demand. It posed some challenges such as finding out the proper paper, learning how to laminate it, improvising a device to cut them out precisely by hand and round up the corners comme il faut, finding the right boxes to dress them up appropriately for their travel to the customer… live and learn 🙂
Have a look at them – you’ll find an (almost) classical deck as well as a retro-steampunk one with a pinch of humor scattered here and there – the latter, I confess, being definitely my favorite 😀